Sunday, March 25, 2012

Twitter Chat

My Twitter Chat about Healthcare Communications and Social Media on March 25, 08:00pm CT

#HCSM chat

Well It was my first time participating in a live Twitter chat. I was very excited to know about the relation between Healthcare Communications and Social Media, as this will open new doors for PR and Marketing professionals. I wanted to see the PR professionals role in HCSM chat. So, I tuned in myself before 8:00 pm to observe the topics of the discussion, and how others starts this topic. 


The topics were:
1) Not everyone is convinced that HCSM matters. How do you convince HC providers to get online – or to get social?

2) What’s the difference between mobile health (or #mHealth) and social health?

3) We all have so much more data @ our fingertips now: providers, HC orgs, and patients alike. How do you deal w/ so much data? (Example – patients can self-track behaviors, symptoms – how do docs deal with that data? How do patients learn to assess, manage that data?) 
I started my chat with a suggestion, but no one responded me on that. It looks like whosoever joining the chat room was busy in pitching their own question. Also, there were regular followers who came to chat room to see each other; they were more interested about their personal stuff.


After the first 20 minutes, We got a message that we have to move to topic number two. Again, I raised my question, and at this time someone responded and liked my idea. Then suddenly the flow of tweets started increasing and the connectivity around a subject started loosing.


Then I took a stand as observer and learnt that as a PR and Marketing person, their is great scope of business opportunity in health care division. They need to have good strategy for accessing particular department and communicating their customers.
Though it was little annoying for me to maintain my interest listening the personal information, but I understood that there are few good conversation that kept the interest going. 
Next time I prefer to see if the topic of chat is related to my interest. Overall it was good experience.

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