TOW # 3

What is a public ? Which publics are you a member of ? How did you choose to become a member of those publics? Choose and discuss at least three.


Publics are the group or communities of people at large that have a direct or indirect association with an organization: customers, employees, investors, media, students, etc.

These groups are formed as per different category; age, religion, language, society, liking, interests, income and many more. Division of these groups in to specific category helps reach these publics more effectively as their likings and interests are similar.

I am a member of some of the public's. Here is a list of few of them:

• ·         Indian
• ·         Maharashtrian
• ·         Marathi
• ·         Hindi
• ·         Mumbaikar
• ·         Maratha
• ·         Filmmaker
• ·         Online Communication
• ·         Bollywood
• ·         Social Worker
• ·         Public Relations Professionals
• ·         NGO's

1) Filmmaker :

Amit Khedekar

My passion towards Filmmaking brought me to Mumbai; city of Bollywood, which is  the economic capital of India, where I started my carrier working as assistant director with Prakash Jha Film Production. This decision made my path clear. “I have decided that I want to convey my stories through this magical medium of films, and hypnotize the audiences." After working as an assistant director for few years, I became more passionate about Film production, film direction, editing, and cinematography.

I preferred this challenging, innovative, creative, and glamorous career because of its uniqueness. I have spent almost eight years in filmmaking profession and successfully progressed my personal growth as a filmmaker. I want to make movies, documentaries related to society, culture, and politics.

Being a member of this group, I generally interact with other like minded professionals all over the world. We have international community on http://www.imdb.com/name/nm2935783/ and associations all over the world. The online community is breaching the gap between language, distance, and availability of filmmakers all over the globe.

I am happy to be part of filmmakers community and will remain actively involved in it.

2) Online communications: 

Image : http://www.jauhari.net 

I am the member of online communications groups. I choose to be in this group because of today's need. The need to match the fast pace of the society. Online communications are no longer communications accessory, but are an integral way for all organisations to communicate both internally and externally. Although the fast-paced nature of online communications can be beneficial, these types of strategies can also lead to many challenges. that your customers rely on for their information.

There are many channels you could choose to communicate your message. Focus on those venues and vehicles where your best target customers gather or go for solutions to their problem.

Most growing businesses promote their capabilities via their corporate Web sites and a variety of online search engines and advertising vehicles such as Google, Facebook, Twitter, and Yahoo. Some more sophisticated businesses are leveraging electronic commerce to sell their goods and services. But few small businesses realize that the Web can be used to build closer ties with their customers, prospects, employees and partners, and compete with larger

companies on a more even playing field.

How Useful

·         collaborate and share tasks, including the exchange of files

·         provide each other with instant feedback

·         raise questions

·         participate in open discussion

·         share experiences, ideas and resources

3) Mumbaikar :

Marine Drive, Mumbai.
Image source : http://www.travelguidemumbai.com/ 

I am born and bought up in central part of India. After completing my post graduation, I shifted to Mumbai. I became Mumbaikar (resident of Mumbai) in 2002. I loved the fast pace and glamorous life of Mumbai. The city never sleeps and always push you to your limits. It is always a great place to live and enjoy the spirit of the city.

More than 20 million people live in this city, and the city welcomes and accommodates thousands of new people shifting here, just like I did. I went on to stay with my cousin at his downtown residence. Hi-rise buildings, people, lifeline local trains are the true visible forces here. Later on I shifted to Andheri which is the heart of Bollywood and film production houses. Though the meaning of Andheri is darkness; it is one of the glamorous area of the city.

Gateway of India
Image source: http://www.travelguidemumbai.com/

Spirit of Mumbai:

Terrorists tried to shatter the spirit of this city on November 26, 2011 by attacking on hotel Taj, Trident Hotel, Nariman House, and church gate station. They were hiding for three days and Mumbai was battling with them bravely. Most of the residents were offering food, drinks, accommodation, and online help for free to unknown residents who were trapped. They have very positive attitude towards life in any situation. If you are in need; Mumbaikar will come to help first than the police.     

A day after the bomb blast, when I reached my office, and there was announcement that we all were “Proud to be Working today”. It gave a great “solace” to my heart.  

Mumbai's Dabbawala:

Image source : http://www.india-forums.com

Meaning a person who carries a container, is the term given to the thousands of men responsible for transporting and delivering around 200,000 lunch boxes of freshly cooked food to the city's office workers every day. This unique concept was started to meet the needs of British rulers. However, it's now continued on to service Indian businessmen who can't get home for lunch. Witness this incredible system in operation at Churchgate station from around 11.30 a.m. to 12.30 p.m., as the dabbawalas unload the lunch boxes from the trains and prepare to head to their customer's offices, or you can even join the dabbawalas for a day.

The city has gotten it’s unique character from everyone – those that have resided in it since ages, as well as those who have come from all over the country and abroad. And those who have contributed their talent, resourcefulness and hard work to the city.