TOW # 6

Strategic PR Plan

'The Winnipeg tea Company'

When we were given the option of preparing a PR plan, I thought of few option, but the idea of Tea really inspired me. Initially I thought that I am very familiar with different kinds of teas and it will be a cake walk for me. When I started doing research, I realized that starting a company, and promoting it in a totally new city needs lots of research.

In India, Tea is very common and served to welcome your guest. There are medicinal, herbal, spice (masala) tea which my grandmother used to prepare for cold and cough. When I started my research in Winnipeg, i found 100's of different kind of teas in the market. I started digging more about the organic teas and realized that they have unique value which stands out clearly than others. I spend more than six hours on research.

Tea contains high levels of antioxidants, some of which are called polyphones, catechise, and all of which take on the “free radicals” in the body and prevent them from harming the healthy cells on board.

In other words, sending in antioxidants is disease prevention in its finest form. Antioxidants are ready and waiting not only in teas but also in several fruits, vegetables, nuts, meats, and even wines. Tea also contains fluoride which benefits your teeth and has bacteria killing properties which helps control bad breath and the formation of plaque.

Wow !! I learned a lot about Teas and its benefit. Now was the time to prepare a PR plan; I had my cup of ginger lemon tea, and prepared a PR Plan which incorporate events, promotions, media release, awareness article, workshops and the strategy. To condense it to power-point was little easy job was difficult to convey all my information on slides. It was really interesting to launch a PR Plan for your own company where you know everything about your product and its benefit.

I took this fictitious company because I want to push myself to learn the basics of PR campaign and got to know very interesting facts. In future, It will definitely help me prepare a PR plan from ground zero.


link to PR Plan : http://www.scribd.com/doc/88953081/PR-PLAN-TEA